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Trovata

1 rating: 3.0
Orange County-Based Sportswear Label

Founded in 2001 by John Whitledge (creative director), Josia Lamberto-Egan (production director), Jeff Halmos (sales and marketing), and Sam Shipley, Trovata is made up of four individuals who describe themselves as possessing "nothing resembling a fashion … see full wiki

1 review about Trovata

old Trovata versus new Trovata

  • Dec 9, 2008
  • by
Rating:
+3
I splurged on a Trovata cropped khaki trench jacket a couple of years back, sometime around 2005 or 2006. With non-matching buttons and "secret" hidden pockets, it's basically the archeologist jacket that I never had (ahhh, my unrequited profession).  

Let me tell you: I wear it all the time, and it still holds up. The printed cotton lining is a high thread count, which means that even though it's a khaki jacket, you stay plenty warm (and it's snuggly and smooth). The multiple pockets (there are six!) are great for compartimentalizing my chapstick, keys, and BART cards. The materials are good quality, but they're simple — so unlike most high-end clothes, you don't have to dry clean. It's fine if you ball it up and throw it into the washing machine w/ the rest of your Gap stuff. 

My point is: the jacket is the perfect mix of aesthetic and practicality. It looks like it came out of somebody's storybook imagination, but it also holds up really well to the wear and tear of my daily life. I'd love to shop for another Trovata piece, but ....

Ever since the original group of designers disbanded and Whitledge was left holding the reins, I'm not a convert anymore. The designs are too simple, and while I don't know anything about the execution, it looks like most anything they're producing can be found at Uniqlo and Gap ... at much lower prices.

I'll keep an eye out for Trovata as this company evolves, but for the past there seasons, I've been really underwhelmed. 


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December 10, 2008
I'm not a big fan of Shipley & Halmos either. The "prepster" look they're going for isn't anything that you couldn't get out of Steven Alan. Maybe I'm too harsh. What Trovata used to have with its original founders was a very unique aesthetic, something that somebody who kept re-reading JD Salinger books would have dreamt up. You couldn't get that bizarre, oddly literary look anywhere else. Whatever that aesthetic was, it's been diluted b/w the new version of Trovata and Shipley & Halmos. In my opinion anyway...
 
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