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Content Strategy FTW

2 Ratings: 4.0
2010 SXSWi Panel with Kristina Halvorson

Event Description:    11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your … see full wiki

2 reviews about Content Strategy FTW
review by . March 13, 2010
posted in SXSW on Lunch
Content is Not a Feature!
Biggest Takeaway - Content is something that needs to be worked on an ongoing basis.        Best / Worst Quotes: Anything that you can access online is content!         Great ideas: Develop a editorial calendar in order to have content ideas before you really need them If you have standards and governance, bad content should not happen Swiffer example show that even large organizations can forget about where they have outdated content You have …
Quick Tip by . March 13, 2010
posted in SXSW on Lunch
Back for another dose of content strategy. Some overlap with the earlier sessions, but good info nonetheless.
What's your opinion on Content Strategy FTW?
2 Ratings: +4.0
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Content Strategy FTW
Content Strategy FTW
Type: Panel
Location: Ballroom A
Date(s): Saturday March 13

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