2010 SXSWi Workshop
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Content Strategy: What's in it for You?
2010 SXSWi Workshop with Margot Bloomstein
Location, date and time: Friday, March 12 at 02:00 PM Ballroom F Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If … see full wiki
4 reviews about Content Strategy: What's in it for You?
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Content Strategy is something I really wanted to focus on this year and Margot Bloomstein's opening session was a great start. Too often content is an after thought when it really should be addressed from the genesis of a project. I enjoyed her presentation style and liked how she approached the subject from the different viewpoints of each team member involved. Here's a few takeways that I walked away with. Good conversation demands good content … more
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Compliments (25)
1 take away line: Don't put a carrot out there for your user. Put a cookie.
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The cookies were awesome :-). I enjoyed the presentation and thought it was a good info. More depth nice next time.
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Packed room for my first session of SXSWi2010. #contentstrategyforyou
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