2010 SXSWi Panel with Clay Shirky
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Selling Subculture Without Selling Out
2010 SXSWi Panel with Richard Nash, Raymond Roker, Molly Crabapple, Jeff Newelt, Gala Darling
Event Description: The online audience is increasingly fractured into passionate niches. Companies seek to infiltrate subcultures, and alt.tastemakers covet financial backing. But interactions between ''the underground'' and … see full wiki
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Definition of Subculture: A community defined by common interest that are skeptical of the mainstream. How can big corporations market to the subcultures better and more effectively? Why should big corporations listen to subcultures and what they represent? How can corps control their brand without be too controlling? Biggest Takeaway Subcultures are getting news from each other rather than big media corporations. Benefit: they have a greater … more
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Looking forward to this panel. I feel right at home here. #indie #counterculture #sxsellout
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