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The Future is Now: Immersive Advertising as Gameplay

2010 SXSWi Panel with Loni Peristere

Event Description:   Zoic Studios Director Loni Peristere discusses an innovative production process developed during the creation of the first ever "4-D" interactive commercial for the highly anticipated game Killzone 2. Zoic Studos … see full wiki

Tags: Events, Sxswi 2010, Panel, Tuesday March 16, Screenburn, Loni Peristere
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The Future is Now: Immersive Advertising as Gameplay
The Future is Now: Immersive Advertising as Gameplay
Type: Panel
Location: 5ABC
Date(s): Tuesday March 16

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