Great way to start SXSW

Content Strategy is something I really wanted to focus on this year and Margot Bloomstein's opening session was a great start.  Too often content is an after thought when it really should be addressed from the genesis of a project. I enjoyed her presentation style and liked how she approached the subject from the different viewpoints of each team member involved.

Here's a few takeways that I walked away with.

Good conversation demands good content strategy. You can't have a social media strategy w/o content strategy. #cswiify

Content and visual design that share a message architecture can foster a more cohesive, consistent, and richer UX. #cswiify

Content is the reason why people use the web. Use a message architecture: prioritized brand attributes stemming from a shared vocab #cswiify

Editorial style guidelines & a editorial calendar w/ wolkflow to plan, create & expire content #sxswi #cswiify

Oh, I almost forgot...she baked us cookies!