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Content Strategy: What's in it for You?

2010 SXSWi Workshop with Margot Bloomstein

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Great way to start SXSW

  • Mar 13, 2010

Content Strategy is something I really wanted to focus on this year and Margot Bloomstein's opening session was a great start.  Too often content is an after thought when it really should be addressed from the genesis of a project. I enjoyed her presentation style and liked how she approached the subject from the different viewpoints of each team member involved.

Here's a few takeways that I walked away with.

Good conversation demands good content strategy. You can't have a social media strategy w/o content strategy. #cswiify

Content and visual design that share a message architecture can foster a more cohesive, consistent, and richer UX. #cswiify

Content is the reason why people use the web. Use a message architecture: prioritized brand attributes stemming from a shared vocab #cswiify

Editorial style guidelines & a editorial calendar w/ wolkflow to plan, create & expire content #sxswi #cswiify

Oh, I almost forgot...she baked us cookies!

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March 13, 2010
Whoa, awesome! Those are some sound thoughts and advice. Bonus points for cookies to boot. Thanks for sharing, Andy!
March 13, 2010
Wish I could have made it to this one! Didn't get into town yet. I hope I find some panels with cookies today. :)
More Content Strategy: What's in it... reviews
Quick Tip by . March 14, 2010
posted in SXSW on Lunch
1 take away line: Don't put a carrot out there for your user. Put a cookie.
Quick Tip by . March 12, 2010
posted in SXSW on Lunch
Packed room for my first session of SXSWi2010. #contentstrategyforyou
About the reviewer
Andy Kaufman ()
Ranked #10
Member Since: Mar 12, 2010
Last Login: May 20, 2010 11:57 PM UTC
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Location, date and time:
Friday, March 12 at 02:00 PM
Ballroom F

Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you're an IA, designer, search marketer, or strategist, content strategy can help you understand clients' needs, articulate an approach, and align with a brand-driven, user-centered message architecture.
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Date(s): Friday March 12

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