Content Strategy is something I really wanted to focus on this year and Margot Bloomstein's opening session was a great start. Too often content is an after thought when it really should be addressed from the genesis of a project. I enjoyed her presentation style and liked how she approached the subject from the different viewpoints of each team member involved. Here's a few takeways that I walked away with. Good conversation demands good content … more
Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you're an IA, designer, search marketer, or strategist, content strategy can help you understand clients' needs, articulate an approach, and align with a brand-driven, user-centered message architecture.