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Content Strategy: What's in it for You?

2010 SXSWi Workshop with Margot Bloomstein

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A Quick Tip by andykaufman

  • Mar 12, 2010
Packed room for my first session of SXSWi2010. #contentstrategyforyou
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More Content Strategy: What's in it... reviews
review by . March 13, 2010
posted in SXSW on Lunch
Content Strategy is something I really wanted to focus on this year and Margot Bloomstein's opening session was a great start.  Too often content is an after thought when it really should be addressed from the genesis of a project. I enjoyed her presentation style and liked how she approached the subject from the different viewpoints of each team member involved.      Here's a few takeways that I walked away with.      Good conversation demands good content …
Quick Tip by . March 14, 2010
posted in SXSW on Lunch
1 take away line: Don't put a carrot out there for your user. Put a cookie.
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Andy Kaufman ()
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Member Since: Mar 12, 2010
Last Login: May 20, 2010 11:57 PM UTC
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Location, date and time:
Friday, March 12 at 02:00 PM
Ballroom F

Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you're an IA, designer, search marketer, or strategist, content strategy can help you understand clients' needs, articulate an approach, and align with a brand-driven, user-centered message architecture.
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Date(s): Friday March 12

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