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Marketing Goes Social

2010 SXSWi Future 15 with David Meerman Scott

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Good presentation

  • Mar 17, 2010
Rating:
+4
  • Girls Fight Back was provided as an example of a great use of photo-sharing tools to generate attention (which is what marketing is supposed to do)
  • You have to be willing to relinquish some control.  Grateful Dead example of the effect of letting fans record concerts and share that with others, etc....huge concert ticket sales resulted.
  • You need to help people sort through the gobbeldygook, both in terms of words (speak to people in their own language; refer to fluffy marketing descriptions of companies and their services as examples of what NOT to do) and visually (IBM and Constant Contact use the same stock photo on their websites; do something a little more real)
  • You have to create triggers that encourage people to share
  • No coercion required

Best / Worst Quotes
Got the first Star Wars quote of the conference today....it's taken 5 days people!  I thought SXSWi was geekfest!!  Anyhow...Yoda was quoted "You must unlearn what you have learned"

Overall, a good presentation.  David has great stage presence and gave his talk in an easy-to-follow way.  
 


 

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About the reviewer
Jodi Henderson ()
Ranked #3
I geek out over LOTR, Harry Potter, film music, the Internet and office supplies. (Yes, office supplies.) I also love my iPhone, MacBook, reading and learning.
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Event Description:Hilton DTuesday, March 16 at 11:00 am
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Date(s): Tuesday March 16

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"Good presentation"
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