How To Make Your Mobile Application Naturally Social

While the panelist included Tom Watson and Michael Sharon from Facebook along with Justin Shaffer from Hot Potato Media, I felt the panel did a mediocre job of presenting basic and painfully obvious ways of making your mobile application more social.

Things didn't start getting good until their presentation started. What I did enjoy about this panel is the comparisons of mobile UI revisions from Facebook to show how they made the app more social over time. They also compared the UI's of popular mobile location-based services Foursquare, Gowalla and how touch interfaces have helped make these applications integrate a naturally social UI for users.

Overall the case examples presented during the panel were excellent examples. However, some of the tips and suggestions given from the panel were very obvious and more for beginners than the advanced crowd I noticed that attended.