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Your Design Process is Killing You

2010 SXSWi Workshop with Sara Summers

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Scary at first but turned out to be one of my faves!

  • Mar 17, 2010

Biggest Takeaway
Collaboration is key and play is important. Keeping people happy keeps people creative and productive.

Best / Worst Quotes
I just think that it felt a little bit disorganized. Perhaps just passing the bad idea to the person in front (or back of you would have worked best). At first it seemed like "ut oh i have to talk to the person next to me." But, once we eased in, it really turned out to be a creative experience. The point was driven home.

If this were my event....
like I said, I'd just organize the passing out of ideas a little differently. I might've also just put out a couple of tables with paper and markers. The problem was that the materials were handed out when half of the room was full - then the rest showed up and late comers showed up and had to share with those around them. Some never got materials at all.


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March 17, 2010
Thanks for sharing. This sounds like it could be totally fun and interesting, or totally awkward :P Glad to hear that it was a good one though!
More Your Design Process is Killing... reviews
Quick Tip by . March 17, 2010
posted in SXSW on Lunch
Although many audience members balked at the collaborative brainstorming, the value was undeniable in the end.
About the reviewer

Ranked #23
Member Since: Mar 17, 2010
Last Login: Apr 6, 2010 01:36 PM UTC
About this activity


Event Description:
Designers and developers are efficiency experts for our clients, yet we struggle to provide that expertise for ourselves and how we work. Learn how to collaborate and craft an effective process for teamwork and the hectic nature the business. This is a call to arms to every designer and developer in the community. No more smoke and mirrors. Let's unify our efforts and make a real product the first time.

Panelists include:
Sara Summers (

Ballroom E
Sunday, March 14 at 02:00 PM
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Type: Workshop
Location: Ballroom E
Date(s): Sunday March 14

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