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SXSW 2010

2010 set of interactive, film, and music festivals and conferences that take place in Austin, Texas

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Information overload in tweet sized chunks from SXSW Interactive 2010

  • Mar 19, 2010

At first, it seems ironic to see the leaders of the “140-character culture” get together for a 5-day conference filled with hour-long presentations and panel discussions.   But this same culture has created information overload, so perhaps the SXSW “fire-hose” experience was more fitting than one would think.

In an effort to minimize your SXSW information overload, I thought it may be more fitting to simply share  some of my favorite take-aways and sound-bites in 140-char Twitter style.  Enjoy!  And, please add your own too.

Your online presence:
“Live your life online as though your mother is watching you.” @equalman

Danah Boyd Keynote:
“Just because something is publicly accessible, it doesn’t mean people want it to be publicized.” @zephoria

Branding with applications:
The best apps are those that give customers a new and better way to interact with your brand.

“There’s no point in innovating if you think you already know the answer.”  @jeremygutsche

For crowd sourcing success, people must be comfortable, motivated and serious about sharing.

Content sharing:
The most commonly shared content is that which is novel, timely, unique and useful.

Math and Marketing:
“It takes imagination, not math, to take a leap into the future”  @miketeasdale

Social Responsibility:
Social media enables all of us to make a difference in the world.  Don’t just join a movement online – take action.

Dashboard Design:
Computers think in numbers, humans think visually.

Humor on the Web:
“Learn from comments, but don’t obsess over them. Trying to please everyone will result in not-so -funny material.”

Healthcare Online:
“Health has a branding problem.”  There’s an opportunity to rebrand health and think of it as a gift versus a problem.”

“SXSW is an amazing opportunity to stay informed, relevant and connected” @smallarmyjeff

Please feel free to share this with others and more importantly, add your own favorite sound-bites and take-aways here.

I hope to see you in Austin next year.

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March 21, 2010
You know what else is ironic?  A several hundred page book about twitter.  Currently reading one right now :P  I love this list, Jeff!  This would actually make a really great list with Lunch's list feature, like @sarahcooley's one of her Top 5 List Post SXSW.  Yes, hoping to see you in Austin year! :)
About the reviewer
Jeff Freedman ()
Ranked #24
Member Since: Mar 19, 2010
Last Login: Mar 19, 2010 01:44 AM UTC
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