Sharrie
"Singapore Girls & A380"



My stand on writing review is this... if what I'm reviewing is not great, I don't waste my time on it. I've lots to review and I ain't have time for those who are rotten to the core. And I don't have a vindictive streak either. So, anything that's unworthy, off my radar. Now, Singapore Airlines is not unworthy. It has something that needs to be improved to make it even better. Granted, it is already considered the best airline by many, but... here's the carrot: it can be THE best airline by the majority of frequent travelers and hehe... I'm one frequent travelers who also have better things to be said about Japan Airlines, Cathay Pacific, Swiss International Airlines & even Northwest Airlines! So, it is not as if it doesn't have a single competitor in sight!
I'd advise the airline to consider its competitive policy. Singaporeans may be loyal but they are not stupid. Over the years, they will substitute their travel expenses with other airlines and to elsewhere. While its company paid, sure, the passengers stay around. However, despite the fact that government backed companies may condition its staffs to take the home-grown airline, do not forget you are effectively robbing those companies of their own international competitiveness. Cost savings is something that every company aims for and in doing so, Singapore Airlines & its major stakeholder (essentially the government ;-)) may have boosted its own underlying profit but what goes around comes around.
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