A company that produces environmentally-sound paper products
Via NewLeafPaper.com: New Leaf Paper, a pioneer in paper merchandising, demonstrates to our customers and the paper industry, that using environmentally sound paper is an economical as well as responsible choice. We provide our … see full wiki
New Leaf Paper has a clear mission: "Our goal is to inspire -- through our success -- a fundamental shift toward environmental responsibility in the paper industry."
Does the model of focusing new business practices on "a select group of products that meet our strict criteria for quality" have any real chance at causing change in very entrenched industries? You've got to start somewhere, but for quite a lot of people, a total focus on scrappy competition growing in an organic way as a thorn in the side of massively entrenched industrial giants is penny-smart/pound foolish.
Should niche sustainable competitors push to be acquired by conglomerates with the hope of spreading conscious business practices from the inside? How has that worked out so far?