Don't let the glossy pink box and faint scent of baby powder fool you. Ultra Dreft packs a punch and really does an exceptional job cleaning soiled clothing. Our whites appear brighter and the clothes are not over-saturated with fragrant residue and other potential irritants, indicative of a number of laundry detergents currently on the market. My family had been using a grocery store generic detergent before trying this brand, and the difference is noticeable. Ultra Dreft's powder is soft, light and pleasant; much like the clothes feel after being washed with it. The packaging with a photo of a mother holding a newborn may suggest that it would not be effective on clothes worn by grimy adults, but Dreft gets the dirt out and restores fabric freshness. The concentrated formula goes a long way.
Given that it is the "#1 choice of pediatricians", I can only assume that this detergent would be a wise choice for those with sensitive skin and allergies. It makes sense to use a detergent that can effectively clean babies' clothes, which from my experience can get far dirtier than the average adult attire. BTW, my wife loves the soft pink packaging. It's not jarring like so many other offerings in the laundry aisles.
The one drawback I find is the price, but you supposedly can use a third less on the same amount of clothes. It usually stands on the top shelf of the laundry aisle, so it seems to be a "top shelf" product. In this case, you get what you pay for, quality detergent.
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