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Epic Mickey (sometimes marketed as Disney Epic Mickey) is a Mickey Mouse video game designed by Warren Spector, with 2D cinemas by Powerhouse Animation Studios, Inc. and developed by Junction Point Studios for the Wii console, using Emergent Game Technologies' Gamebryo Engine. Epic Mickey is part of an effort by The Walt Disney Company to re-brand the Mickey Mouse character by moving away from his current pleasant, cheerful image and reintroducing the more devious side of his personality. Spector has collaborated with Walt Disney Animation Studios and Pixar Animation Studios in conjunction with the project. The game was officially announced on October 28, 2009 in London. The game was released on November 25, 2010 in Europe (November 26 in the UK) and on November 30 in North America.
The game focuses on Mickey Mouse damaging a world created by Yen Sid for forgotten characters and concepts, and he is forced to fix the world while combating antagonists with a magic paintbrush. The game features the return of Oswald the Lucky Rabbit as a secondary protagonist. Oswald was one of Walt Disney's first successful cartoon characters before the character was licensed under the ownership of Universal Studios. Oswald was regained by The Walt Disney Company in 2006 under the guidance of Robert Iger.