This ad is so refreshing and a great lesson in overcoming prejudice. Usually, beer companies rely on sports, sex, and cold mountains to sell beer. Carlsberg thinks out of the box and sets up this guerilla marketing campaign. They set up cameras in a movie theatre packed full of biker dudes that appear intimidating. They left two seats open in the middle of the theater and then, unsuspecting couples bought tickets to the movie. Some couples leave, some voice their disgust but, the ones that overcome their prejudice are rewarded. The ad has gone viral with over 7 million views on YouTube to date. Kudos for original marketing/advertising, Carlsberg!