A book by Darren Rowse
Second, find this code just a few lines down:
Directly below that code, you will now paste the following code:
You will replace your own text where the bold text is; this code is from my own blog so you can see what it will look like. You will not only have a description of your site, but also keywords for SEO.
Please note that when you are listing your keywords, you must not repeat one word more than 3 times or Google will disregard it. Do not space after the commas in your keyword list either.
Also, remember to NOT delete ANY of the symbols such as ("), ('), (/), (>) or any others as your code will not work at all. Only replace what is written in bold! You also do not want to substitute the word "and" for the symbol (&); I learned the hard way this will not be well formed either and it won't work!
Now you have your blog Meta Tags in place for your Blogger homepage. Click on "Preview" to make sure it will work; if it is not well formed, it won't save and it will tell you so. In that case, you will want to click on "Clear Edits" to erase what you just did and start over. If it works, click "Save Template" (I like to save as I go; it saves lots of time if I make a mistake after my first edit!)
Now let's put in your code so you can place Meta Tags for individual posts!
Copy and paste the following code AFTER the above code you just completed
<b:if cond='data:blog.url == "http://REPLACE THIS AREA WITH YOUR POST ADDRESS"'>
<meta content='Autumn scrap kits available for free download' name='description'/>
<meta content='freebies,Autumn,kits,frames,quick pages' name='keywords'/> </b:if>
Again, you will replace your own text with what is written in bold. The link to your POST ADDRESS will look something like this: http://your blog address/2010/09/autumn-freebie-kits.html - putting in my actual code did not work in this review as it only showed part of it since it was an actual link! Just bring your individual post up and see the address in your browser. You will see your post title's words are separated with a dash, following your blog's address and post date. By listing your description and keywords of the post entry the search engines will pick these up quickly.
Click on "Preview" to make sure it is well formed, then click "Save Template" and that's it!
To save time, when I place a new post Meta Tag, I just copy and paste the previous tag code and replace the text as needed; it does not take that much time and it is well worth it!
If you decide to ever change your template, you may lose all of your Meta Tags. Before uploading a new template, just copy your Meta codes and paste on NotePad and save - then when your new template is done, you can paste all your Meta content right back in your HTML!
Now you are done! It can be a little time consuming to put Meta Tags for every post you write but you don't have to. Use your own judgement as to what entries will be the most beneficial to you for search engines to find; after all, once a visitor comes to your site to view one entry, they will see everything else you have to offer on your blog; this is just another good reason to place a Recent Posts widget in your sidebar - you will find this in your blog widget section when you click on your "Add A Gadget" box in your layout. Another widget to use to optimize your traffic's attention is the Link Within gadget. This is explained in my list of Must Have Widgets if you are not familiar with this handy little gadget. Once your Meta Tags attract more visitors, it is up to you to keep their attention!
HINT: Even if you are the type of person who does not like lots of widgets on your blog, it is vital for you to keep track of how many visitors you have by using one of the many visitor count widgets; this not only impresses your visitors, but you will be amazed at how much more traffic you will see after applying Meta Tags!
ANOTHER HINT: Being a member of Twitter and Facebook is a wonderful idea as you can easily integrate all of your blog posts to automatically post on these sites. Also have a Follow Me Twitter and Facebook button on your blog; I have really increased friends and followers by doing this, and the buttons don't take up much room on your blog if you want minimal widgets.
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