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Google Friend Connect is a free social networking site established on the 12th of May 2008. Similar in practice to Facebook Platform and MySpaceID, it takes a decentralised approach, allowing users to build a profile to share and update information (through messaging, photographs and video content) via third-party sites. These sites act as a host for profile sharing and social exchanges.
Google Friend Connect uses open standards such as OpenID, oAuth and OpenSocial. By using these open standards and Application Programming Interfaces (APIs) a user does not have to register for additional accounts or usernames. Once authenticated they can use their existing profile and access a social graph when posting messages.
It has been said that "social network APIs (how different services on the web talk to each other) such as theMySpace API, Facebook Connect and Google Friend Connect take the online social graph beyond social networking sites to external web sites and applications". This social graph feature allows a user to post a message on a third-party site, but only allows viewing access by other authorized "friends" contained within the user's chosen social graph.
Approximately 194,164 websites are said to use Google Friend Connect. 2889 of these 194,164 are websites in the top million most visited sites on the internet. Google, however, estimates it has over 5 million sites using ...