Business Matters
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reviewed Freakonomics: A Rogue Economist Explo.... August 10, 2005
Hmmm. A very *interesting* (in the sense of the Middle Eastern curse) kettle of fish.    I'm not sure what co-author Dubner's role is here - either to act as an alter ego for Levitt, …
reviewed Freakonomics: A Rogue Economist Explo.... May 22, 2005
This work contains non-conventional answers to important societal  questions. The authors are critical of teachers who teach to the  test and assist students in achieving inflated …
reviewed Brands and Branding (The Economist Se.... September 21, 2004
Brands and Branding (The Economist Series)
This book offers a variety of perspectives on brands and branding from several dozen different experts on marketing. I especially enjoyed reading it because most of these experts draw upon experiences …
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