Before You Launch is very attractively laid out—a book that entices you to at least look inside and see if “being an entrepreneur” really “is for you.” The chapters are well-organized, starting with a page that sets the tone and answers “Who will benefit from this book?” For myself, I’m not sure if wanting to be a successful author makes me an aspiring, prospective or wannabe entrepreneur, but this book helps me work through some of my dreams and see the hard work that might have underlie them if I’m to succeed. It might be just the book for me.
The author introduces the concept of “purpose-rich” business in the introduction, drawing examples from her own life. With a non-threatening mixture of friendly, chatty encouragement and essential questioning, readers are led to ponder: What kind of business? What will it entail? And just how different is the entrepreneur’s mindset from that of a regular employee?
The approach is positive, hopeful and practical: No short-cuts, no false promises, no magic pills. The reader is encouraged to meet real entrepreneurs and learn what their lives are behind the glamor, and the author gives valuable glimpses from personal experience.
Intriguing exercises and questions are included in the book. Intuition, preparedness, family, money, all take their place. Self-analysis, guided by well-phrased questions, helps readers determine if this new life is for them, now or in the future. “The Universe sends opportunities only when one is ready,” the author says, and reminds readers of the pitfalls of low self-esteem, poor preparation and negative mindsets when striving alone for success.
Even readers who decide not to be entrepreneurs will benefit from self-discovery exercises later in the book. “Each of us has some sort of unique talent,” says the author, and whatever our professional aims, it’s good to look at what’s marketable in our passions and skills, and what gives us self-worth. Ever-practical, the author also reminds us to look for our weaknesses and see what they mean. If you’re thinking of making a change in your life, this little book is like visiting a life-coach from the comfort of your own home. You can take that first step with no-one looking over your shoulder. Then follow the links to resources, and see what you decide.
Disclosure: I was given a copy of this book by the author in exchange for an honest review.
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About the reviewer
Sheila Deeth (SheilaDeeth)
Sheila Deeth's first novel, Divide by Zero, has just been released in print and ebook formats. Find it on Amazon, Barnes and Noble, Powells, etc. Her spiritual speculative novellas can be found at … more
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