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Robin Li (simplified Chinese: 李彦宏; pinyin: Lǐ Yànhóng) (1968 –) is a Chinese entrepreneur.
The fourth of five children, he grew up during China's Cultural Revolution. Li studied information management at Peking University and the State University of New York, Buffalo. In 2000 he founded Baidu with Eric Xu (徐勇). He has been the CEO of Baidu since January 2004, which was listed in NASDAQ in August 2005.