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reviewed Rethinking Reputation: How PR Trumps .... November 22, 2012
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
"When PR works well it has greater credibility than advertising, whether it's street cred or the more formal kind measured by big polling firms--because when someone else says something good about you, …
reviewed The Demise of Borders. July 19, 2011
The Demise of Borders
When the big-box book retailers Barnes & Nobles and Borders first appeared on the scene 25 or 30 years ago hundreds of beloved local booksellers around the country were forced out of business. …
reviewed Inflation. March 31, 2011
Inflation
"Inflation is going to be serious".  That is the sobering assessment offered by Wal-Mart US CEO Bill Simon during a recent meeting with the editorial board of USA Today. We have already …
reviewed Sunday Sales. January 04, 2011
Sunday Sales
It is a subject that I am passionate about and the book I have always wanted to write. I suspect that the initial reaction of most folks who read this piece will be to vehemently disagree with my position. …
reviewed Cable TV. November 18, 2010
Cable TV
A recent article by Matthew Garrahan in the Financial Times discloses that the number of people subscribing to cable television in the U.S. has just suffered its biggest decline in 30 years.  According …
reviewed Customer Loyalty Programs. November 18, 2010
Customer Loyalty Programs
Have you noticed how your keychain and wallet have been gradually expanding over the past few years? Do you now have more of those "rewards" cards on your keychain than keys?  Are you tired …
reviewed The Big Squeeze: Tough Times for the .... February 24, 2010
The Big Squeeze: Tough Times for the American Worker (Borzoi Books)
I imagine that many conservative talk show hosts who have heard of or even read  "The Big Squeeze" will dismiss out of hand Steven Greenhouse's new book as just more predictable liberal …
Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West
When Fred Harvey was just 15 years old he left his native England bound for the United States.  Upon his arrival in New York City Fred began working at a very popular eatery known as Smith and McNell's.  …
reviewed Economics 101: Why you should support.... February 10, 2010
Economics 101: Why you should support local businesses.
For as long as I can remember I have always had a soft spot in my heart for locally-owned businesses.  I make it my business to support them whenever I can.  This is something …
reviewed The Permission Seekers Guide Through .... October 31, 2009
The Permission Seekers Guide
If you are currently working as a producer in the entertainment or media industry then a copy of Joy Butler's "The Permission Seekers Guide Through The Legal Jungle" should be within your reach …
reviewed United Parcel Service (UPS). October 30, 2009
UPS
Recently I reviewed the federal government's 2009 "Cash for Clunkers" program on Lunch.  When all was said and done the independent automotive information website Edmunds.com concluded …
reviewed Mark Lloyd. August 15, 2009
Mark Lloyd
I have run out of fingers.  Lets see.....Mark Lloyd's recent appointment as "Chief Diversity Officer" at the FCC makes him something like the 33rd "Czar" in Barack Obama's …
reviewed The 5 Paths to Persuasion: The Art of.... March 22, 2009
The 5 Paths to Persuasion: The Art of Selling Your Message
As a rule,  I rarely pick up this genre of book.  But given the fact that at the time "The 5 Paths to Persuasion: The Art of Selling Your Message" was released I was earning my living …
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