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Craig was fascinated with the world of quick cuisine, and during college, he worked summers at the Farm Kitchen where he met his wife and future business partner, Lea Weiss. After graduating from UW-Oshkosh in 1973, Craig worked at McDonald's for four years and gained many insights that he was eager to use at Culvers.
Craig, Lea, George and Ruth operated several other restaurants throughout the Sauk Prairie area. But their dream came true on July 18, 1984, when they re-opened a former A&W root beer stand and christened it "Culver's Frozen Custard and ButterBurgers." They selected only the freshest ingredients, prepared each meal exactly to a guest's order and delivered it to their table with a great big smile.
Today, Craig and Lea own six Culver's and oversee more than 370 franchised restaurants in 17 states through Culver Franchising System, Inc.