First, let me say that I am not a shoes kind of girl. Shoe shopping to me is the fashion equivalent of going to the dentist, something painful that has to be done. It probably comes from the fact that shoes never seem to fit me the way I want, my feet are VERY narrow which makes finding shoes quite difficult and sometimes expensive. I am, however, a sneakers kind of girl. Somehow, attempting to breakdance in heels never turned out well for me, nor does lifting heavy DJ equipment, and before you ask, yes I have tried both. I had very limited choices until I discovered Adidas and later on, Pumas.
Fit: I remember the first time I tried on my first pair of Adidas shell top classics and they fit perfectly! They were all white. I asked the salesman if he could double check that my big toe wasn't crushed against the edge and that the snug fit was correct. Could it be possible? I found shoes that fit and weren't the L.A. Gear hightops or Keds sneakers that I was stuck with when I was growing up.
Durability: My first pair of shell tops lasted me forever. As a teenage girl that skateboarded pretty much 24/7 and ruined every pair of shoes she owned within a couple of weeks, this was great news to my mom.
Cost: Also, great news to my mom is that the shell top Adidas I had fallen in love with usually only cost around $40-$60 as opposed to the more expensive shoes we had had to buy to fit my freaky feet.
Lifestyle Choice: After Run DMC's opening lines of roaming all over coliseum floors through the last "...we started in the alley/ now we're chillin in Cali/I won't trade my Adidas for a beach in Bali", "My Adidas" single-handedly saved the struggling Adidas empire and put it right in the center of the hip-hop universe.
This is where you'll also find one of the reasons why I rated it a four and not a five. I love breakdancing which requires a lot of footwork because I'm a freestyle dancer and not a power mover. When I buy Adidas, I have to wear the sole in before I can glide easily on dancefloors. When I buy Pumas, I can do it right away.
Availability: The other reason I rated Adidas a four is that the shell top classics that I fell in love with has become a rarity, even after I tried bribing the Lady Footlocker employee with $150. However, I am also one of those girls that once you say something is not available, I will find it. Luckily for you Lunchers, I found my much loved shell tops! They are now called Superstar II, Running White/White to be exact (the all white ones are much more difficult to locate then the white with black stripe version that Run DMC refers to) and run around $50-$65.
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Founded in 1924 by two German brothers, Adolf "Adi" and Rudolf Dassler, the company was originally named Dassler shoes. In 1948, supposedly after a sibling squabble, Rudolf left Dassler shoes to create what would later be known as Puma. Adi changed the design to the infamous three strips and changed the name to Adidas, a combination of his first and last name.
The three stripes were created as a means to keep the foot stable but, eventually became the logo. Adidas became the "go-to" shoe and highly sought out for Olympic athletes.
By the 1980s, Adi had passed away and his wife who had run the company for six years had died. There was a lack of solid leadership and the company had greatly misjudged the competition from newbie Nike.
In 1986, Run DMC put Adidas right back on the map with their hit, "My Adidas". After that, Adidas became a main element of hip-hop. From cardboard dancefloors in South Bronx to world arenas of today's hottest selling hip-hop acts, as the first company to collaborate with a hip-hop group, Adidas will forever be associated with hip-hop. It is as hip-hop as Nikes are Michael Jordan.