Well, these apps aren't going to review themselves

iphone & ipad Apps Marketing

  • Jul 27, 2010
  • by
  • posted in iApps
Gone are the days that you could submit your apps to the App Store and without much effort at all thousands of eager users downloaded it. Unfortunately, as apps have become more popular, the competition has become far more fierce. Now, quality isn't enough. Even a low price won't guarantee downloads or a listing on the top apps lists. Now, like every other type of business venture, you have to market.

iphone & ipad Apps Marketing is not a programming guide and does not give any details about how to submit your app for review. There are other books for that sort of thing. Instead, iphone & ipad Apps Marketing focuses entirely on marketing, everything from making sure you pick the correct category for your app and targeting the right audience through creating descriptions and web pages that pop to the importance of reviews and promoting your work on other social networks.

Beyond the need to market, there were several topics discussed that are extremely important. One is about the pricing debate, especially how to balance making money and attracting customers. The second is the need to create quality and quantity. There are so many apps that aren't worth the price (even when they are free). Yet, in order to keep apps from dying a natural death, new material needs to be added fairly regularly. Again, trying to do both is pretty tricky.

What did you think of this review?

Fun to Read
Post a Comment
July 28, 2010
Oooooh, this sounds very interesting!  I run the iApps community, so I'm a huge iPhone apps fan, but have mostly only thought of apps from a user's standpoint, and not that of a developer, marketer or anyone behind the scenes.  I tend to find apps one of three ways -- 1)word of mouth, 2)tech blog, or 3)blindly typing in keywords until I find a suitable app, so that's interesting to know that there are marketing tactics for apps though.  I may just have to check this book out.  Thanks for sharing, Tami! :)
About the reviewer
Tami Brady ()
Ranked #11
I am a transition-empowerment coach who guides individuals through darkness towards their greatest and most powerful selves. To learn more aboutme, visit hme website at https://www.tami-brady.com.
Consider the Source

Use Trust Points to see how much you can rely on this review.

Your ratings:
rate more to improve this
About this book


The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!


You’ll Learn How To

  • Identify your app’s unique value, target audience, and total message
  • Understand the App Store’s dynamics and choose the right strategy to cut through clutter
  • Set the right price for your app
  • Get App Store and third-party reviewers to recommend your apps
  • Write effective press releases for your apps and time your publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
  • Use promotions and cross-marketing, just like professional marketers do
  • Build an audience that will buy your next app, too!
view wiki


ISBN-10: 0789744279
ISBN-13: 978-0789744272
Author: Jeffrey Hughes
Genre: Computers & Internet
Publisher: Que
Date Published: April 22, 2010
First to Review
© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
iApps is part of the Lunch.com Network - Get this on your site
This is you!
Ranked #
Last login
Member since