Being a true hip hop head, I'm sure I wouldn't be off-base saying that the past decade was rather bland and uninspiring for the genre. And I'm willing to bet good money that most true hip hop heads will readily agree. Even though the genre is relatively young, nothing in hip hop these past years have been able to top the creativity and originality of the late 80s to mid 90s era. At that time there were more flavors to choose from than your local Baskin Robbins ice cream shop.
So in my quest to satisfy my hunger for something different and interesting, I came across the self-proclaimed "future of disco," Keith Masters. At first I was like, "whoa, dude, what is this cat thinking?" But the outlandish tag was enough for me to stop by his MySpace page and check out what he had to offer.
When I clicked on the first track, "I Love To Floss," I felt like I just stepped out out of the time machine to the late 70s, early 80s. I'm talkin' about going back to the Wild Style days, fam -- grab your boom box, put on your fat-laced sneakers, pick out your fro, and dig up that cardboard breakdance mat. After I heard the first few notes of the fat saw bass synth, I knew I was in for a lil' analog treat.
In "I Love To Floss," Masters engages in a little braggadocio about flossin' diamonds, and lets us know how he does it better than the next man. On the second verse, the rapper gets a little conscious and explains that although he likes ice, he ain't down for conflict diamonds. The track is bouncy with an arpeggiated bass and melody track -- a nice 70s disco feel with a hint of futurism.
Masters' second track, titled "I Want More," is a classic breakdance beat with a simple drum pattern and a heavy synth bass. On this joint, the rapper is in a strip club talking to a dancer, letting her know that he sees something in her that makes him believe that she deservers more in life. However, Keith's partner Vince P. makes it clear that he's just in it to get a lil' "more" than a lapdance.
All in all the two tracks plus the bonus remix of "I Love To Floss" is a solid effort by Keith Masters. It definitely has me interested in hearing what else he has to offer, especially since I'm a sucker for the analog synth sound. There's nothing too deep in the way of lyricism but thankfully, there is a decent degree of passion in the rapper's delivery. Would I say that this is an artist to look out for? Possibly. We'll have to stay tuned for the "Discotheque" release.