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reviewed Google Boost. April 26, 2011
Google Boost
Boost is one of the latest products from Google that makes me think I should start shorting their stock. Designed as a simple way for small businesses to get into Google Maps advertising without understanding …
reviewed Influence: The Psychology of Persuasion. July 25, 2009
Influence: The Psychology of Persuasion (Collins Business Essentials)
Although this is not a new book, its insights remain as true today as ever. Robert Cialdini dissects the way people are convinced to do things, and presents them in a one-item-per-chapter format.   …
The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt
I was lucky enough to meet Tara Hunt at the WordCamp 2009 conference in San Francisco, and heard her 30-minute piece on 'Whuffie'. Apart from being an engaging presenter with a clear perspective of her …
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