Toyota has established itself as one of the leading brands
in the pickup market thanks to the reliability of its vehicles as well as the highly performing engines: the year ahead looks now as bright as ever for the Japanese manufacturer. Thanks to a reputation which has been expanding over the years, Toyota Tacoma 4x4 has become the fastest selling compact pickup in America in 2012. With sales expected to rise by 25% by the end of the year, this vehicle is now expected to move into a year of stability with limited changes to its winning formula. With a few minor improvements ahead, there’s no reason why Tacoma’s success story shouldn’t continue well into 2013. The strategy chosen by Toyota relies on quality and exclusivity: the Tacoma Limited package for the new year includes heated front seats, driver’s seat adjustable in four ways, a metallic instrument panel trip, a leather-trimmed steering wheel with audio controls and auto-dimming rear-view mirror with a rear camera display. The Display Audio unit available for the Double Cab V-6 model is then particularly targeted at music fans and includes a Display Audio head unit, iTunes tagging, iPod connectivity and music streaming. Meanwhile, no change will affect the X-Runner, the T|X and T|X Pro packages from 2012, while V-7 will see the introduction of a TRD supercharger. This will bring the output to 304 horsepower and 334 lb-ft of torque. In addition to Tacoma’s tweaks, a new trim will be made available for Toyota Tundra: Platinum will include among the rest heating and ventilation for front bucket seats, leather seats, auto- dimming power-folding mirrors with turn signal indicators, as well as moonroof and woodgrain interior trims. Another development for Tundra is the TRD Rock Warrior package, with Bilstein shock absorbers, 17-inch alloy wheels and TRD supercharger making this one of the most performing models of the Tacoma series. The last Toyota pick-up to undergo any changes for 2013, Highlander, will boast a Tech Package with rear back-up camera, lift-up glass hatch and fold-flat levers among the rest, while its Hybrid versions will welcome standard Display Audio head unit and Entune. The 2012 Leather Package will also be replaced by the Leather Premium Package, which will feature a tilt/slide moonroof, HomeLink and leather-trimmed heated seats. Finally, the Highlander Hybrid Limited model will sport a JBL Premium Audio System and rear automatic climate control among the rest.