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Fashion 2.0: Hotter Styles vs Better Community Engagement

2010 SXSWi Panel with Ngozi Odita, Roger Wu, Tina Shoulders, Nichelle Gainer

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A Quick Tip by thomasknoll

  • Mar 12, 2010
Interesting discussion about the importance of building stronger communities around fashion commerce
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About the reviewer
Thomas Knoll ()
Thomas Knoll helps businesses discover and love their customers. Practicing the craft of community cultivation and customer development, he helps companies build better relationships with their customers, … more
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Wiki

Event Description:
Is it enough in this economy to simply create great designs? Are people buying for style or to be a part of a lifestyle? The Panel will explore whether fashion and product designers should spend as much time creating communities utilizing social media as they do picking the right color and style.

Panelists include:
Ngozi Odita (twitter.com/HAELifestyle)
Roger Wu (twitter.com/rogerwu99)
Tina Shoulders (twitter.com/laidbackchick)
Nichelle Gainer (twitter.com/aNovelista)


Hilton C
Friday, March 12 at 05:00 PM

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Tags

Business, Events, Sxswi 2010, Panel, Friday March 12, Tina Shoulders, Nichelle Gainer, Ngozi Odita, Roger Wu

Details

Type: Panel
Location: Hilton C
Date(s): Friday March 12

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