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TCBY (The Country's Best Yogurt) is an international franchise chain of frozen yogurt stores based in the United States.
In 1981, the first TCBY store was opened in Little Rock, Arkansas, USA by Frank D. Hickingbotham. TCBY began franchising the next year, and by 1984 there were over 100 stores. As the company grew, the name was applied for a time to the tallest building in Arkansas, known until 2004 as the TCBY Tower, in downtown Little Rock. It is now known as Metropolitan Tower.
Initially, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new backronym for its initials.[1]
In 2000, TCBY was acquired by Mrs. Fields Famous Brands, and the corporate headquarters relocated to Cottonwood Heights, Utah.[citation needed]
At many TCBY locations, waffle cones are sold for $1.50 or $1.00 on Wednesdays. Toppings cost extra. It is referred to as "Waffle Cone Wednesday." Also, each year, TCBY offers mothers across the nation a free frozen yogurt on Mother's Day.[2]
TCBY has many flavors of frozen yogurt. All stores have soft serve and hand scooped yogurt. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least ...