

Branding
Despite the unfavorable lighting/decor, I like their logo. I also like their brand engagement - they have a promotion where they send you something for your Birthday if you sign up! :D Also, I ate there last night because they had a promo called "Veggie Grill Virgin Night" wherein you bring someone to the restaurant who has never been. If you tell the cashier you have a "Veggie Grill Virgin" in your company, his/her meal is on the house! I thought this was a remarkable way to get some attention and business, and I CERTAINLY loved getting a free meal! I think the cashier messed up and took off the more expensive meal. But I am certainly not complaining!
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