I believe that one reason people have trouble maintaining a healthy lifestyle is that it takes more work than the alternative. It takes time and energy to exercise and likewise it takes time, energy and forethought to eat healthy.  If you stay away from processed, refined and packaged foods, it will generally take more time to find or prepare things to eat. This is the reason that I think this product represents such an important contribution to the packaged food industry and why I am such a proponent of them.

Oats have been demonstrated to lower cholesterol and they are packed with soluble fiber, however they are rarely found in a ready to eat form that does not come loaded with sugar and/or oil (granola bars). The Heart Thrive oatcakes are a convenient and great tasting solution to this problem. They are Vegan, High in Protein and Fiber and are low in fat and have no cholesterol. I buy them in bulk and keep them in my freezer. If I do not have time to make breakfast I will grab a package on the way out the door. I often eat them as a snack and/or prior to exercising.

They taste great although some people think they can be a bit dry. I have never had this complaint though. There are several flavors and I prefer the Cranberry, Apple and Apricot varieties. I have given them to several friends and a couple have become regular purchasers. They are sold directly via the company's website www.suncakes.com and are also sold at Whole Foods and many gyms. At my gym they cost $2.25 per package of two, but if you order them through the website, the per package cost is $1.66 (plus shipping).

I believe that while the healthful aspect of their nature is important, their real significance is that they can help make eating healthy more convenient for people. There are plenty of foods that are healthy, but the list of healthy options that come in a package and require zero preparation is pretty small. The fact that they taste great is a bonus.