Dave McClure drove this panel in the right direction and allowed the awesome panel to show their stuff.
Wayne Sutton, Naveed Anwar , Naveen Selvadurai and Dave Peck brought great experience that was diverse and refreshing that allowed the discussion to not become stagnet.
I love that they changed the hashtag to #communitybitches
Some of the great nuggets that I pulled from the session:
Make it easy for the community to get involved in the site. Make it easier to get the content than you trying to get the data!
Find the fans (Power Users) that will sell the passion on the product or service. - Dave Peck
I think everything should be out there. Good, Bad and Ugly. Don't let the lawyers get involved in the process.
The more open your are, the more receptive the community is.
It's okay not to have all the answers....just be honest.
I think sometimes you take things off the grid. Not all conversation need to be online - Wayne Sutton
To add to that, Dave Peck said to think of it like a work ticket and come back to close it out online.
Paypal said at their developer summit that 30% of their new features would be driven by the community.
UserVoice and Get Satisfaction are some great tools to use for crowdsorcing
The response to the question is still so important even if you don't take the suggestion.
Sometimes passionate users will help other users will questions and problems.
Track what is said about your community and try to reach out as quickly as possible. Monitor as closely as possible.
Opposite side is not to reply too quickly because you sqwelch the community involvement.
What do you do when your community talks about your competion in your community. As long as it's not trollish, answer the best way possible (feature set)
If you don't respond you alinate the community. But you have to be choosy about how you respond.
Foursquare - Inside the product we call out certain people (Super User) which gives you the ability to clean things up which lower users or newbies.
Naveen from Foursquare said you can not do this same thing with developers.
Innovative tools to build community involvement - Widgets
Sometimes it's not always about bring traffic to your site. Sometime it's about giving back to the community.
I think you can take more risk when you are a start up but more established brand need to be more careful.
Overall this session was very informative and brought some new ideas that could be implemented with very little effort.