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Designing the First Fifteen Minutes

2010 SXSWi Panel with Rob Goodlatte and Daniel Burka

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"I've got something worth keeping"

  • Mar 13, 2010
Amazing presentation that was super visual and full of examples. I can't wait to see the slides (http://slideshare.net/dburka)
See your new user expereince with fresh eyes.
Sign up for your own site over and over and over. Watch others sign up for/use your site. It's gonna hurt, but you'll learn so much.
Get newcomers invested right away.
Do you really need to get users to give you all their information, letters of recommendation, and credit card before letting them use your product? How can you give them the experience of creating something they *want* to save?
Discover your "aha moment" and get to it quickly.
What is the most engaging aspect of your product? When do your customers cross a threshold of really really wanting to stick around? How can you provide that sooner?
Get small goals that expand into larger ones.
Games are great at giving people quests and achievements to level up on. Even (especially) if you're not a game, you can make it fun and easy to learn how to use your site.

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March 13, 2010
Love it.  Thanks for the recap on these great points, Thomas!  Perhaps you could feature this in your SXSW community ;)
More Designing the First Fifteen Mi... reviews
Quick Tip by . March 13, 2010
posted in SXSW on Lunch
Love the idea of "empathetic design"! #designfirst15min Highly visual presentation, solid examples.
About the reviewer
Thomas Knoll ()
Ranked #296
Thomas Knoll helps businesses discover and love their customers. Practicing the craft of community cultivation and customer development, he helps companies build better relationships with their customers, … more
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Event Description:
That user who just signed up is about to bail. And a thousand other people just stopped in but didn't even bother to register. Your product is great, but your users don't stay long enough to find that out. The first fifteen minutes of your product are the most important. Learn from the successes, mistakes, and insights of designing new user experiences for products.

Panelists include:
Daniel Burka (twitter.com/dburka)
Rob Goodlatte (twitter.com/rsg)

Ballroom B
Saturday, March 13 at 12:30 PM
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Type: Panel
Location: Ballroom B
Date(s): Saturday March 13

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