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From Trolls to Stars: The Commenter Ecosystem

2010 SXSWi Panel with Dashiell Bennett, Anthony De Rosa, Kate Miltner, Jaime Morelli

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I'm Under Your Bridge

  • Mar 14, 2010
Key Takeaways:
  • Potentially, the more passionate your community is about what ties them together, the more intensely trolls attack.
  • Potential conflict when there are people in the same space using their own name and others interacting anonymously.
  • Are standards of accepted behavior created by the company or the commenters?
  • The site sets the tone of the comments.
  • Tension between wanting to grow the number of users, and recognizing that core community might struggle with different cultures.
  • There is an ecosystem that develops in the comments.
  • So, what *is* a comment?
  • How much of the solution is dependent on technology? How much of the solution is dependent on people?
  • Do people just want to hear/see themselves? Is that the only reason they comment?
  • Do people just have a sense of community? Or do they have community?
  • Is there a difference between online/offline media that encourages more trolling?

  • "'The opposite of love is not hate, but indifference.' An oldie but a goodie." via @williambeutler
  • "Its going to become less and less easy to make comments anonymous." via @TiffanyWinman
  • "What is a comment? Is the definition of [what constitutes] a comment changing? Are tweets and reblogs comments?" via @manima
  • "You cannot people to come to your blog to comment. Many peeps use the 'like' on FB - @kellyreeves" via @Bsashin
  • "Q: How do you convert trolls into enthusiasts? @jaimemorelli: Respond personally and publicly." via @screeny

"Top 3" tools/techniques to Manage Trolls
  • Don't allow anonymity
  • Ignore the trolls
  • Moderation & Self policing

My Summary:
It is very apparent that we still have more questions than answers when it comes to the cause and resolution of online trolling. Have we been riding the "Don't Feed the Trolls" mantra so long that we haven't sought out more social, psychological, and technical solutions?

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March 15, 2010
Sounds like and interesting panel, and that's a thought-provoking question that you raise. On a side note -- love your micro review of this!
March 15, 2010
I've been waiting to get some substance from SXSW .. now I've got some. Thank you taking and posting such good notes. This is useful information.
More From Trolls to Stars: The Comm... reviews
review by . March 14, 2010
posted in SXSW on Lunch
Good talk covering fundamental issues facing online contribtion and commenting culture.
Takeaways      Wasn't aware there are actually people out there responding to their own comments and flaming themselves just to dial up attention (referenced by head of Engadget after he turned comments off recently for a cooling off period).      Self policing vs moderators - both have pros/cons, combo probably best.      Facebook Connect factor - really impacting the landscape.      Possible solutions discussed …
Quick Tip by . March 14, 2010
posted in SXSW on Lunch
FIRST!! (noob) #trollstostars
About the reviewer
Thomas Knoll ()
Ranked #296
Thomas Knoll helps businesses discover and love their customers. Practicing the craft of community cultivation and customer development, he helps companies build better relationships with their customers, … more
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Event Description:
This panel will explore the fascinating and often bizarre world of commenter culture. From trolls on 4chan to Star Commenters on Gawker Media blogs, panelists will discuss:
- The nuances of commenter/blog symbiosis (including thebenefit/detriment to the business side of ad-supported blogs)
- The nature of commenter hierarchies
- The sociology of self-policing/group determination of communitystandards of behavior
- The implications of the shift from handle-based identities toreal-world identities (Facebook Connect)

Panelists include:
Dashiell Bennett (twitter.com/dashb0t)
Anthony De Rosa (twitter.com/antderosa)
Kate Miltner (twitter.com/KateMiltner)
Jaime Morelli (twitter.com/jaimemorelli)

Sunday, March 14 at 03:30 PM
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Events, Sxswi 2010, Panel, Sunday March 14, Convergence, Kate Miltner, Jaime Morelli, Dashiell Bennett, Anthony De Rosa


Type: Panel
Location: 12AB
Date(s): Sunday March 14

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