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Media Relations Goes Social

2010 SXSWi Future 15 with Nathan Broshear

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The Air Force uses social media?!?

  • Mar 17, 2010
Rating:
+4

Great quote (context = officers questioning whether social media allows too much information to be revealed):  You've got a 23-year old kid in charge of a $50 million aircraft and you don't trust them with a facebook page?!?

Capt. Broshear described the Air Force's use of social media to coordinate flights into Haiti after the earthquake.  They used SM to communicate how to file flight plans and then helped everyone get them submitted.

There is no longer a need to issue press releases.  They just communicate what they need when they need and everyone else consumes it.  

Awesome slide show to start the presentation, too.  Nice job!

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About the reviewer
Jodi Henderson ()
Ranked #353
I geek out over LOTR, Harry Potter, film music, the Internet and office supplies. (Yes, office supplies.) I also love my iPhone, MacBook, reading and learning.
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Event Description:



Hilton D
Tuesday, March 16 at 11:20 AM
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Date(s): Tuesday March 16

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