"Paying the bills" ultimately *is* the bottom line, isn't it? I was curious to hear more about what directions mobile related mediums were looking towards in this still-evolving landscape, from a marketing perspective. I was especially curious as to what Dennis Crowley had to say about how Foursquare intends to maximize their growing success. It was both exciting and a touch endearing to hear him compare where Foursquare was last year at SXSW to where they are … more
Dennis Crowley runs one of the hottest social networking applications, Foursquare, and Justin Siegel runs the one of the largest mobile social networks. Both of these mobile social veterans have unique ways of incorporating advertising into their platforms. Come and listen to real case studies with local businesses and big brands that break established conventions of mobile advertising and that leverage elements of gaming and virtual currency, demo targeting and user generated content. And stay to hear what the future holds for both Foursquare and MocoSpace.