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The Era of Crowdsourcing: Guiding Principles

2010 SXSWi Panel with Scott Belsky and Jeffrey Kalmikoff

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"Crowdsourcing" = love of community + love of business + love of quotes

  • Mar 13, 2010

[ Work in Progress ]

"Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of..."

Businesses learning that they could learn a lot from their customers, and benefit from cooperating with them.

Sadly, some people view crowdsourcing as leveraging free labor, rather than leveraging the wisdom of the crowd.

Crowdsourced Labor = Mechanical turk.
Crowdsourced Wisdom & Labor = Digg / Threadless

Crowds vs. Communities
crowd = common purpose; based around an event; interpersonal isolation
community = conditions affect the identify of the participants; cohesiveness comes from shared purpose and actions

Recognize that "crowd fatigue" exists, which can affect sustainability of a crowd.

Be sensitive to the potential of careless engagement, if you don't provide incentive for passionate engagement.

"As a business you don't HAVE a community, you are a PART of a community"

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Quick Tip by . March 13, 2010
posted in SXSW on Lunch
"As a business you don't HAVE a community, you are a PART of a community" #eraofcrowdsourcing
About the reviewer
Thomas Knoll ()
Ranked #293
Thomas Knoll helps businesses discover and love their customers. Practicing the craft of community cultivation and customer development, he helps companies build better relationships with their customers, … more
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Event Description:
Communities of skilled people can serve as platforms for sourcing ideas, work, and solutions across industries. But how can we ensure that the new era of crowdsourcing actually empowers those that participate? There are dangerous trends in the world of crowdsourcing, and some principles are required to make this new ecosystem endure over time. In this panel, a group of concerned leaders will discuss the trends and propose some guiding principles for all to consider.

Panel includes:
Scott Belsky (twitter.com/ScottBelsky)
Jeffrey Kalmikoff (twitter.com/jeffrey)

Hilton C
Saturday, March 13 at 09:30 AM
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Type: Panel
Location: Hilton
Date(s): Saturday March 13

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