Takeaways: "Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of..."
Businesses learning that they could learn a lot from their customers, and benefit from cooperating with them.
Sadly, some people view crowdsourcing as leveraging free labor, rather than leveraging the wisdom of the crowd.
Crowds vs. Communities crowd = common purpose; based around an event; interpersonal isolation community = conditions affect the identify of the participants; cohesiveness comes from shared purpose and actions
Recognize that "crowd fatigue" exists, which can affect sustainability of a crowd.
Be sensitive to the potential of careless engagement, if you don't provide incentive for passionate engagement.
"As a business you don't HAVE a community, you are a PART of a community"
Thomas Knoll helps businesses discover and love their customers. Practicing the craft of community cultivation and customer development, he helps companies build better relationships with their customers, … more
Consider the Source
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Event Description: Communities of skilled people can serve as platforms for sourcing ideas, work, and solutions across industries. But how can we ensure that the new era of crowdsourcing actually empowers those that participate? There are dangerous trends in the world of crowdsourcing, and some principles are required to make this new ecosystem endure over time. In this panel, a group of concerned leaders will discuss the trends and propose some guiding principles for all to consider.