Dos Equis is a Mexican beer that was originally brewed by the German brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs).
The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles. Dos Equis XX Amber is a 4.7% Vienna-style amber lager sold in brown bottles, and was first exported to the United States in 1973.
In 2007, Dos Equis inaugurated its "most interesting man in the world" advertising campaign. The television advertisements feature a bearded, debonair, Argentinian or Mexican gentlemen in his 50s or 60s (portrayed by actor Jonathan Goldsmith). In the television advertisements, while vaguely Spanish music plays in the background, a montage of daring exploits involving "the most interesting man" when he was younger are displayed. While the precise settings are never revealed, at various points in various commercials, he frees an angry bear from a painful-looking bear trap; shoots amazing pool before an Indian audience; catches a marlin while cavorting in a Hemingway-esque scene with a beautiful, perhaps Cuban, young woman; wins an arm-wrestling match in a South American setting ("He's a lover, not a fighter, but he's also a fighter, so don't get any ideas"); surfs the killer wave; and bench presses...