Real Men of Genius is a series of one-minute-long American radio advertisements for Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. Each sixty-second ad pays mock tribute to an "unsung hero". The series began in 1999 and was originally called Real American Heroes. The name was changed after the 9/11 attacks, as Anheuser-Busch felt that they could not morally continue to use the term "hero" in that context after so many people had performed what many felt to be genuine acts of heroism. Over 100 installments in the series have been produced. Winter's campaign has since become the most award-winning radio campaign in the history of advertising. Television versions have also been produced of some of these spots beginning in 2003. The first two TV versions were "Mr. Footlong Hot Dog Inventor" and "Mr. Really Bad Toupee Wearer".
The ads feature an announcer (Pete Stacker) and former Survivor singer Dave Bickler who echoes the announcer's sentiments over piano music. The music was composed by Sam Struyk and Sandy Torano at Scandal Music, Chicago. A female gospel-style chorus is also heard in many of the ads.
The popularity of the series, which is seen as a parody of 1980s beer advertising (including Budweiser's own from that era), led to many of the commercials being traded on peer to peer file sharing networks.
Starting in 2006 some of the commercials were recorded as 30 second spots. This was done to accommodate the desire of Clear Channel Radio and other radio ...
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Number 6 is the funniest one in the compilation. Where did you download the radio ads??