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Lunch » Tags » Book » Reviews » Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works » User review

Useful well-rounded resource to starting a business and beyond

  • May 30, 2010
  • by
Few people can think of all aspects of starting a new business and know how to do each one. Author and experience business owner Melinda Emerson outlines all the key things to do and provides support with questions to ask, activities and resources to help you. And she does it with an honest, straight-forward approach.

Emerson has been through the good and the bad of starting a business, and shares her experiences and mistakes. She covers everything. Having family support, quitting your job too soon, creating an online strategy, marketing and more. The month-by-month plan built around the six-phased Emerson Planning System works like a step-by-step list so you're won't get stuck wondering what you need to do next or if you've omitted a step. Every chapter ends with an action steps checklist for easy referencing.

Most start up businesses tend to be conscious about money. Emerson gives options and resources for savings. For example, you have three choices for hiring an accountant: bookkeeper, accountant and certified public accountant (CPA). She explains the differences, lists questions to ask when hiring one and offers suggestions for which one to hire as each has different hourly rates. What about leasing office equipment? I wouldn't have thought of that or know how to decide if it's the best option. Emerson guides you through all that.

The only nitpick is the formatting. Some pages have inconsistent content formatting in terms of paragraphs, spacing and bold text. Numbered and bulleted lists also feel off and take away some readability. Italics -- hard to read when there's too much of it -- appear a little too often.

Even if you've already started your business, you can gain value in this brimming guide as you may have areas that need addressing or improvement.
Become Your Own Boss in 12 Months is a fast and easy read because of Emerson's casual writing style that stays away from dull, corporate-like business talk. For those starting out, I suggest reading the entire book on the first go-round to grasp the whole picture. Then, reference it often as you work on specific activities.

No one can guarantee your business will succeed. However, Emerson's solid and organized plan makes good business sense. Her guidance will put you on track to do it right and increase your chances for long-term success.

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Meryl K Evans ()
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About this book


"Melinda Emerson . . . will inspire you to pursue your own entrepreneurial vision."--Marc H. Morial, President, National Urban League

Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.

Inside, you'll find the timetable and steps you need to take to become a successful CEO of your own venture, including:

Month 1: Meet with potential venture capitalists
Month 3: Set a one-year marketing budget
Month 5: Select a logo
Month 9: Purchase customer relationship management software
Month 11: Prepare your launch day press release

Next year at this time, you could be calling the shots at your dream job. You supply the energy, an idea, and elbow grease--and this book will supply the plan.

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ISBN-10: 1605501115
ISBN-13: 978-1605501116
Author: Melinda F. Emerson
Genre: Business & Investing
Publisher: Adams Media
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