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Lunch » Tags » Books » Reviews » Blogging to Drive Business: Create and Maintain Valuable Customer Connections » User review

Blogging for business

  • Aug 6, 2010
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This book begins by asking why blogs are important to business. I'm a professional blogger, so I suppose it's no surprise that I would have had a much more complex answer than this book (they're basically saying blogs are important because they're popular). Still, this book does recognize the value of blogging as a marketing tool, so good for them.

They go on to discuss the place of blogging in your overall marketing mix, different types of blogs, ethical and legal issues, what to write or how to hire a blogger, and how to include multimedia.

I have some quibbles with the book. For example, I don't think any business should consider using Vox or LiveJournal for a corporate blog, and I think most people in the industry will agree with me on that. I don't think telling people that they can use Camtasia to make a screencast and then upload it as they would any other video will actually allow anyone to add a screencast to a blog -- it's not easy enough to use Camtasia that a person who doesn't even know how to upload a screencast yet will be able to use it without further instruction. And a section on "Getting More Traffic to Your Blog" that is a paragraph long and just suggests using sites like Blogexplosion and Digg is woefully incomplete. There's a lot of this sort of thing -- just enough information to give readers the impression that a task is easy, but not enough to allow them to succeed at that task.

Bearing that in mind, this is still a useful book in a field where there aren't very many books available. There are case studies and screenshots, explanations of terminology and ideas that may be new to a company that's just thinking about blogging, and there are lots of helpful hints and tips.

There's far more current, better written, and more practical advice on this subject online. But sometimes you want a book. Some people don't care to read online. And sometimes having an overview in one place is important as a starting point. This should be a useful book for companies that have heard about blogging and are considering adding it to their marketing mix.

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June 03, 2013
I've been looking to get this book for a while, but after reading your review I'm convinced I should look elsewhere for what I need. Thanks! :) Can you recommend a better title or online resource more comprehensive and detailed regarding initial setup and content creation, or one that you consider indispensable for beginners looking to integrate their blogs with their businesses?
June 03, 2013
I think Bloggers Bootcamp is probably the best all around: http://www.hadeninteractive.com/2012/04/blog...boot-camp-a-review.html
June 03, 2013
Wow, thanks for the fast reply and recommendation! :)
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review by . May 20, 2010
I have a few blogs on the internet. I have a couple of websites as well. Blogging has become such a big force on the internet that it can now be used to help with your business. From announcing sales, to a new product, to simply establishing on online fanbase, blogs are here to stay. But what if you've never set up a blog and need to do so? Where do you begin? Well I would start by picking up "Blogging To Drive Your Business," a book that surprised me by how practical and helpful it was. This book …
review by . May 05, 2010
If you want to blog for your business, but you don't know where to start, "Blogging To Drive Business: Create and Maintain Valuable Customer Connections" by Eric Butow and Rebecca Bollwitt is a great place to start. This is an excellent guide for the beginning blogger. Experienced bloggers might find a gem or two, but the book really is aimed at the novice. And for the novice, it is a very good place to start and will get you off running in the right direction for sure.    The …
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Rebecca Haden ()
Ranked #387
I'm a full time web content writer, working for companies and organizations from a goat farm in Oklahoma to the Kennedy Center in Washington, D.C. My specialty is writing for both search engines and … more
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“A great read! If you’re looking to start a blog for your business, this is the book for you. It’s well-written and comprehensive, including case studies and examples of real companies to make the concepts easy to understand.”

Dee Barizo, performancing.com


Blogging to Drive Business does an excellent job at educating the market on the critical elements required for success in the digital economy. After all, businesses only gain market share when they communicate in a way that enhances relationships. Blogging to Drive Business provides the roadmap for success!”

Jay Deragon, Social Media Strategist


“To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.”

–Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc.


“This book provides business owners and entrepreneurs hands-on advice on starting a blog–why planning is important, who should be contributing, what tools are available, and where to find additional resources and content ideas. The authors make good use of case studies to address many of the commonly asked questions about blogging. If you’ve been on the fence about starting a blog, this book will ...

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ISBN-10: 078974256X
ISBN-13: 978-0789742568
Author: Eric Butow
Publisher: Que

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