Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Lunch » Tags » Books » Reviews » Blogging to Drive Business: Create and Maintain Valuable Customer Connections » User review

Very good for the novice blogger

  • May 5, 2010
  • by
If you want to blog for your business, but you don't know where to start, "Blogging To Drive Business: Create and Maintain Valuable Customer Connections" by Eric Butow and Rebecca Bollwitt is a great place to start. This is an excellent guide for the beginning blogger. Experienced bloggers might find a gem or two, but the book really is aimed at the novice. And for the novice, it is a very good place to start and will get you off running in the right direction for sure.

The book is easy to read and has ample illustrations and case studies to assist with learning. I'd recommend reading it through quickly, and then go back to the chapters that focus on you particular situation and circumstances. Even if all you know are blogs and blogging are things you should know about and want to try out to assist your business, this book is for you. It starts out explaining why blogs are important. Next, the authors focus on leveraging your blog with marketing tools. This book is aimed at businesses, not the recreational diary type of blog. Chapter three is all about creating a blogging strategy. What is your purpose? What software or platform? A little on photos and audio. Good information when you are starting out and are not sure where to begin. Sites such as Facebook, Myspace, Linkedin, and Twitter are also looked at. This way you can coordinate all your efforts.

Once you have a blog set up, chapters four and five provide advice on what to write. The authors discuss blogging responsibly and how to deal with negative feedback. The also provide advice on finding topics to write about. Next, they focus on who will write the blog. You, team of workers, outsource it?

So you have it set up, and you have made some posts. How do you get readers? Chapter seven addresses this topic and provides some tips on writing so people will find you and want to keep reading. Chapter eight gets into multimedia blogging with images, video and audio. The final chapter discusses Web 3.0 Blogs to help you stay on top of what's new. Additionally, there is an appendix with some important blogging sites.

The book is a quick read, but it provides some very good advice for novices in this field. If you are just starting out, I'd highly recommend this book to assist you with getting started. If you already have a blog, and have been blogging for a while, you may not find much in this book to help. Probably a few tips here and there, but most of it is pretty basic and aimed at the complete beginner.

For the complete beginner and novice, this book is 5 stars. For an experienced blogger, maybe only 3. So I'm giving it a 4 star review and recommending it highly to those who know nothing about blogging but want to get started.

Reviewed by Alain Burrese, J.D., author of Hard-Won Wisdom From the School of Hard Knocks and the dvds: Hapkido Hoshinsul, Streetfighting Essentials, Hapkido Cane, the Lock On Joint Locking Essentials series and articles including a regular column on negotiation for The Montana Lawyer. Alain Also wrote a series of articles called Lessons From The Apprentice.

What did you think of this review?

Fun to Read
Post a Comment
More Blogging to Drive Business: Cr... reviews
review by . August 06, 2010
This book begins by asking why blogs are important to business. I'm a professional blogger, so I suppose it's no surprise that I would have had a much more complex answer than this book (they're basically saying blogs are important because they're popular). Still, this book does recognize the value of blogging as a marketing tool, so good for them.    They go on to discuss the place of blogging in your overall marketing mix, different types of blogs, ethical and legal issues, …
review by . May 20, 2010
I have a few blogs on the internet. I have a couple of websites as well. Blogging has become such a big force on the internet that it can now be used to help with your business. From announcing sales, to a new product, to simply establishing on online fanbase, blogs are here to stay. But what if you've never set up a blog and need to do so? Where do you begin? Well I would start by picking up "Blogging To Drive Your Business," a book that surprised me by how practical and helpful it was. This book …
About the reviewer
Alain B. Burrese ()
Ranked #339
Alain Burrese, J.D., is a writer, speaker and mediator. He delivers a powerful keynote called Discover Your Warrior's Edge which is a motivational presentation on making things happen with honor and … more
Consider the Source

Use Trust Points to see how much you can rely on this review.

Your ratings:
rate more to improve this
About this book


“A great read! If you’re looking to start a blog for your business, this is the book for you. It’s well-written and comprehensive, including case studies and examples of real companies to make the concepts easy to understand.”

Dee Barizo, performancing.com


Blogging to Drive Business does an excellent job at educating the market on the critical elements required for success in the digital economy. After all, businesses only gain market share when they communicate in a way that enhances relationships. Blogging to Drive Business provides the roadmap for success!”

Jay Deragon, Social Media Strategist


“To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.”

–Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc.


“This book provides business owners and entrepreneurs hands-on advice on starting a blog–why planning is important, who should be contributing, what tools are available, and where to find additional resources and content ideas. The authors make good use of case studies to address many of the commonly asked questions about blogging. If you’ve been on the fence about starting a blog, this book will ...

view wiki


ISBN-10: 078974256X
ISBN-13: 978-0789742568
Author: Eric Butow
Publisher: Que

First to Review
© 2015 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
This is you!
Ranked #
Last login
Member since