Considering a career in Advertising or Public Relations, but aren't sure what to expect? Check this career guide out. In the first section, the Advertising industry is broken down, highlighting industry trends, the various types of agencies out there (full-service, ethnic, in-house, etc.), as well as the different roles available in Advertising and PR. The book goes on to list every major PR and Advertising agency, where their offices are located, number of employees, and other vital information - i.e. the facts that come in handy while on an interview with one of the listed companies.
After highlighting basic industry information, the book goes on to give a sneak peek on the daily workings of Advertising and PR agencies, starting off with what goes into creating an advertisement and what it takes to create a PR Campaign. Then, the book interviews a handful of real industry professionals, detailing what their typical day is like, what they like and dislike about their position, etc.
Finally, the book ends off with some great information on what to expect in the workplace, from company culture, to compensation and vacation, training, the recruiting process, and interviewing tips.
This book is a great resource for anyone curious about what it is like inside an Ad agency or PR boutique. Not only are the summaries spot-on, but they were an extremely helpful resource for me when trying to ensure this was the right field for me to be in.
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About the reviewer
Lisa Marie (lisamarie)
I love to travel. I lived & went to school in London in '06 and I miss it like crazy. I do Event Planning/Event PRfor a neighborhood in Chicago and Part Time "Heineken Girl". I live in Chicago's "Old … more
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Maybe you're a struggling writer or artist who's tired of living on ramen and happy-hour buffets, and you've come to the conclusion that a cell phone and a steady paycheck don't neccessarily make a person a cellout. Maybe you're an English major whose friends are receiving job offers from consulting firms, banks, and the like, and you're wondering just what the heck the business world has to offer you. Maybe you're a banker, but frustrated because your job doesn't let you express creativity or take advantage of your abiding interest in popular culture and the media. Then you turn on the television or pick up a newspaper or magazine, and suddenly it hits you: Why not work in advertising or PR?