Millions of books appear in print each year. Many authors are unsure how to generate sales for their books. Barbara Techel can show you the path to sales and success through school and library appearances. CLASS ACT emphasizes schools and library settings but also is ideal for any author who wants to speak since she mentions civic groups like Lions Club and Kiwanis.
As Techel writes in the introduction, "In this book, I share everything I wish I'd known when I started out promoting my new books…One of the best ways for you to promote yourself and your book is to get out there and do it. That may sound funny, but it's easy to think your way into an endless cycle of not knowing where to start, and so being afraid to get going. When it comes to book promotion, especially to libraries and classrooms, action is your friend. You've already taken a great first step by buying this book. Read it through, and then begin talking with teachers you know, or friends of teachers. Let them know what you're up to, and what you have to offer. Also with the Internet and other technology we have at our fingertips these days, we have so many options available to help us connect with these potential presentation venues." (Page 7-8)
Key details are covered in this book such as how to put together your presentation, how to locate speaking venues, what to charge, how to pitch and promote. Then Techel includes successful organization and business steps when going to the venue. She also covers details about how to do remote computer presentations using Skype.
As a book author and publisher, I found this book a comprehensive how-to guide book which covers the details. If you are an author of any type of book (nonfiction or fiction) (children or adult), I encourage you get this book and follow the advice. As they say, "The devil is in the details.” CLASS ACT includes the details that you need to successfully sell more books with personal appearances in the classroom or libraries.
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About the reviewer
W. Terry Whalin (terrywhalin)
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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Class Act: Sell More Books Through School and Library Author Appearances is the definitive guide to promoting your message and selling books to schools and libraries. And it's not just for children's book authors: It's the ultimate how-to manual for authors of any title of interest to these audiences, detailing how to •spread the message they were passionate enough to write about in the first place •get recognized as an expert speaker •book speaking gigs and personal appearances •and ultimately, sell more books! Arranged in logical order, these chapters tell you all you need to know about proven methods for: •what to include in your presentation •how to tweak it to appeal to various audiences •planning and preparing your most effective speaking approach •locating and locking in appropriate speaking venues •what to charge •pitching and promoting your presentation •organization, planning and followup •fulfilling book orders that result from your talks •leveraging modern technology in speaking and promoting appearances Much bonus material is included, such as: •Helpful preparation checklists •Real-world advice from other professional author/speakers circuit, •Immediately applicable tips & advice about what to avoid as well as what to do •A final chapter on helping your event organizer help you to succeed A comprehensive index helps you quickly locate the ...