|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Lunch » Tags » Books » Reviews » Conversion Optimization: The Art and Science of Converting Prospects to Customers » User review

Informative and Relevant Book on Conversion Optimization

  • Jun 4, 2011
  • by
Rating:
+5
In the early days of World Wide Web the mare presence of a webpage with the info about your products or content was considered sufficient for the promotion and success of your online business. However, most people soon realized that bringing customers or content viewers to the website was not enough to assure sales or other metrics of success. The exact layout, navigation, and other elements of the website architecture all need to be fine-tuned in order to increase conversion rates. In the early days conversion optimization was somewhat of a dark art, but over the past decade or so there has been an enormous increase in our understanding of what motivates consumers online and how those insights can be translated into desired actions.

"Conversion Optimization" is as close as one can get to a textbook on this subject. The book is extremely thorough, full of valuable insights, and it provides many useful examples and suggestions that can be easily implemented by almost anyone on their own. Conversion optimization is a data driven enterprise, and there is plenty of data and other useful information in this book that can best illustrate the points that are being made. The book provides a snapshot of most important website analytics concepts, tools, and measures. It highlights somewhat different definitions that are in use for the measurement of, for instance, bounce rates. The book emphasizes the importance of testing various different site designs, but it also shows the limits of this approach. Only the highly visited sites can gather enough information on user behavior that will be statistically relevant and informative for the purposes of conversion optimization.

Conversion optimization is still as much of an art as it is science, but informative, systematic and pedagogical books like this one go a long way towards shedding some much need light onto this field.

What did you think of this review?

Helpful
3
Thought-Provoking
3
Fun to Read
2
Well-Organized
3
Post a Comment
July 04, 2012
You also need an intuitive sense of what sells and what doesn't.
 
1
More Conversion Optimization: The A... reviews
review by . June 10, 2011
I think all people who are in business want to be successful, otherwise you wouldn't spend the time, money and effort it takes to build something that others will consider. In CONVERSION OPTIMIZATION by Khalid Saleh and Ayat Shukairy we are able to see what works and what doesn't as you try and take individuals from just virtual passersby to actual customer of your services.    Using their own personal experiences and backgrounds, the two authors allow us to see how we can make …
About the reviewer
Bojan Tunguz ()
Ranked #53
I am a benevolent rascal. I love lounging in bed on a Sunday morning. Rainy days make me melancholy, but in a good kind of way. I am an incorrigible chocoholic. I hate Mondays, but I get over it by Wednesday. … more
Consider the Source

Use Trust Points to see how much you can rely on this review.

You
tunguz
Your ratings:
rate more to improve this
About this book

Wiki

Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.

Ayat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp’s lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.

view wiki

Tags

Details

ISBN-10: 1449377564
ISBN-13: 978-1449377564
Author: Ayat Shukairy
Genre: Business & Investing
Publisher: O'Reilly Media
© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists