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Lunch » Tags » Books » Reviews » Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover) » User review

Roadmap to Personal Branding

  • Dec 10, 2009
  • by
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Build a business around the one asset where you have the most control - yourself.

Lots of practical tips, techniques and resources to use Social Media to boost your personal brand and build a business.

Required reading for the modern entrepreneur.

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More Crush It!: Why NOW Is the Time... reviews
review by . December 06, 2009
The Basics of
I first learned of Gary by accident, around June of 2008. I was chatting with cute girls via my myspace account (yes I have a bad reputation lol), when I saw an interesting looking “friend” avatar on one of the girl’s pages. It was of a chap called Alejandro Reyes, from SuccessFool.com. He teaches about marketing and Social Media through his website. I thought his Success Fool concept was pretty savvy, and read a little of what he had to say. Impressed, I found myself sending him …
review by . November 17, 2009
 I seem to have read a spate of books like this recently: a 2 page concept crammed into 142 pages. Beyond the extensive biography of the author and his enthusiasm for social media, the basic concept is a technological rehash of "do what you love" and doesn't really go much beyond that.       To say it's light on the 'how' is like calling a drowning victim 'wet'. If you're looking for a guide to using social media to improve your business or brand, instead …
review by . March 09, 2010
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is one of those books I see coming up repeatedly on blogs I follow and with people I follow on Twitter. So, in order to find out why this book is so popular, I got a copy from our local library and gave it a quick read. And at only 142 pages, it *is* a quick read. But what Vaynerchuk has to say can, if taken to heart and practiced, make a significant difference in your life, career, and passion.    Content:  P …
Quick Tip by . December 07, 2009
This looks like a good investment. Can't hurt and may help give that boost for $ independence! Give it a go
About the reviewer
Dan Limbach ()
Ranked #1402
I love online media. Podcasts, web seminars, videos, social media. It's what I do for a living.      I also love to read books (business non-fiction, edgy fiction, fantasy/sci-fi, … more
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The Story Behind Crush it!

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.

Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.

Myth #3: I’m happy at my job so this book is irrelevant to me.

First of all, congratulations on ...

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Details

Author: Gary Vaynerchuck
Genre: Business, Entrepreneurship
Publisher: HarperCollins
Date Published: 2009
ISBN: 978-0-06-191417-1
First to Review
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