"Com: Dot or Not"
A book by Patricia Seybold< read all 1 reviews
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In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. But when you eliminate this advantage--when customers can go anywhere to get what they want--you'd better know what they're looking for.The first section of the book outlines five steps aimed at any organization grappling with the challenge of doing e-commerce right. The final section offers a technology roadmap and suggestions for getting e-commerce initiatives off the ground. But the heart of the book is the 16 case studies of companies that have successfully embraced e-business and e-commerce. Each is well researched, and includes an executive summary and "take-aways" about what each firm did right. If you're looking to develop your business online, this book belongs on your desk, not your...