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Lunch » Tags » Book » Reviews » Direct From Dell: Chairman and Chief Executive Officer, Dell Computer Corporation » User review

Lacks some depth but Overall A Winner

  • Jan 5, 2000
Rating:
+3
The story of Michael Dell is fairly interesting and reinforces the direct model which is critical in today's business world. Mr. Dell was a very focused young man and had some defintie ideas regarding what he wanted out of life as a youth. It would have been interesting to elarn more about what motivated him to the success story that he is. He does repeat the Customer is King theory quite a bit. It is worth repeating but maybe with some more substance. None the less, Michael' story is a worthy read without being too long.

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Glenn Wiener ()
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About this book

Wiki

The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. InDirect from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards

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Details

ISBN-10: 0887309143
ISBN-13: 978-0887309144
Author: Michael Dell
Publisher: HarperBusiness

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