Those in need of a strategic guide to the network economy will find a wealth of valuable material in this book. The titles of its ten chapters suggest the nature and extent of subjects covered: The Information Economy, Pricing Information, Versioning Information, Rights Management, Recognizing Lock-In, Managing Lock-In, Networks and Positive Feedback, Cooperation and Compatibility, Waging a Standards War, and Information Policy. In effect, Information Rules combines all of the benefits of an operations manual with the counsel of two renowned experts who accompany the reader, step by step, through the manual.According to the authors, the thesis of their book is that "durable economic principles can guide you through today's frenetic business environment. Technology changes. Economic laws do not. If you are struggling to comprehend what the Internet means for you and your business, you can learn a great deal from the advent of the telephone system a hundred years ago." That's true. The interdependence of information (software) and infrastructure (hardware) will always be important, indeed imperative. Therefore, interconnection battles are won only if, for example, local telephone companies in 1900 were interconnected with Bell to provide long-distance service and, 100 years later, browsers are interconnected with operating systems.
Who will gain the greatest value from this book? Owners/CEOs of small-to-midsize companies which are struggling to decide what to do...and what not to do...with opportunities created by the Internet and, more specifically, the WWW. Also, senior-level executives of much larger organizations (both for-profit and not-for-profit) who must formulate long-term strategies to achieve sustainable prudent growth.
For thousands of years, there has never been a shortage of available information but until the printing press, access to it was severely limited. Since then, a variety of media have broadened and deepened that access and, indeed, the volume of available information has increased exponentially.
Which strategies will be most effective when one faces such challenges? Those discussed and illustrated in Enterprise.com are worthy of careful consideration.
